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Popa Savu 77, Bucharest, Romania



© 2050 by Catalina. Fast forwardly created with the makers at Design Thinking Society

we make

I believe in people, in the power of putting together their beautiful minds, in the learning gained from building deep empathy with the customer and understanding their world and the changes around. When given focus, structure and trust, innovation emerges in all its beauty, making all our lives truly better!


Magda is a human-centred design enthusiast who shifted to Innovation after having spent 13 years in Human Resources, driving the people agenda for Honeywell, Genpact and IKEA. Since then she has facilitated many teams throughout their innovation & design thinking journeys for her clients, in retail, commercial real-estate, services, logistics, telecom or IT. Magda is also lecturer for Innovation at The Entrepreneurship Academy and Romanian Business Leaders


I know that software is never meant to last but solutions are. Technology by itself cannot be the single disruptor. This is why I always start by putting every user at the center of their experience. I believe that being non-customer-centric is the biggest sickness for any business. Not trusting enough what makes us human is the biggest threat to mankind. Endless curiosity, empathy, creativity, and collaboration are the cure.


Tudor has grown professionally in a few amazing teams, inside some of the most formidable companies in Romania: Orange, ING, Vodafone and E.ON. ​

Tudor is a passionate photographer and loves trekking. He shares his time between his passions and his 3 jobs: he teaches a three months User Experience course at www.ScoalaInformala.ro, facilitates Design Thinking adoption in innovation projects for one of the biggest Romanian energy companies and does UX consultancy work.

He loves to work with creative innovators and give something back, so he is often helping startups - as a mentor at Innovation Labs and MVP Academy accelerators. 


I am restless and curious. And driven. And I believe in the power of passion. Doing something that you believe in, makes you go beyond any obstacle along the way. And makes other align and join your efforts. I believe the world needs more people with passion. So go find your passion. The world needs you.


Catalina has an extensive experience in User Experience, currently being part of the team in charge with creating the best experiences for the world’s famous football game, FIFA.

For 2 years, she was the person behind the experience of ING Bank’s internet banking and she also coordinated innovative digital campaigns for 3 years, making ING one of the most loved Romanian brands in social media.

Catalina is also a UX trainer, mentor and advocate of design thinking approach. She leads the Women Techmakers Chapter by Google Developers Group in Romania and she is dedicated to developing and supporting the tech communities. She’s driven and curious.

I’m here to catalyze the adoption of design thinking at scale. I believe that our children will design think everything from their life to their world. I dream that design thinking will one day change the place of Romania in the world and the world into a place that puts people at the core. In our future, design is the democracy of experience.


Dragos is the initiator of the first Romanian design thinking communities, which contributed to sparking the interest for design thinking in Romania.

Dragos passionately followed into Design Thinking after his marketing and general management experience. For 15+ years he ​groomed groundbreaking business models and ideas and​ served​ bright people. 


His experience spans across services and products, onto strategic and operational in market research, FMCG, Pharma, and the health business. Dragos is also an investor in and supporter of Romanian startups and social enterprises to whom he also offers mentoring and coaching.