van Wulfen



27-28 Feb 2018 

(Tue - Wed)

Impact Hub

Splaiul Unirii 165

Bucharest, Romania

2 Full Days


Your investment: 

800 euro (+VAT)


FORTH is a globally renown innovation methodology rooted in Design Thinking. Through a structured facilitated process, in only 15 weeks, an internal team delivers 3 to 5 innovative solutions to a given challenge, solutions that are tested with real customers and validated in business cases. Recently, it was scientifically proven that FORTH increases the efficiency of the innovation process as it leads to significantly more ideas being actually launched on the market, compared to the stage-gated process. 


Join this masterclass to learn the true craft of innovation.You will learn not only how to come up with innovative solutions but also how to get internal support for innovation initiatives, how to start a culture for innovation, how to pick the right moment, how to create the right team, how to manage expectations of top management, and how to increase your innovation success ratio!


In an interactive way, Gijs and Magda will share their inspiring and practical insights from the reality. The course will cover subjects like: defining an innovation focus, identifying customers’ frictions, the secrets of ideation, and essential elements in a business case for new concepts. Practical exercises will facilitate the learning process.

Is it for me?

This master class is for anyone who works as a professional, consultant, manager, entrepreneur or CEO who deals with culture, product, service or process innovation in an operational, strategic or organizational context. No previous knowledge is required.

What will I learn?

You will walk away with the skills, tools, and templates to work on an innovation project in your company, immediately. You will be able to:

  • write innovation assignments

  • identify customer needs

  • run effective brainstorming

  • create effective business cases for your best ideas

In addition, you will gain the expertise and insight to navigate the murky waters of stakeholder and senior management buy-in at your organization. We encourage you to bring your own innovation challenges and to work with non-competing colleagues to deliver tangible, usable business cases for your organization at the end of this course.


Every attendee will also receive a free copy of Gijs’s book “The Innovation Expedition”.


Gijs van Wulfen  is the founder of the award-winning FORTH innovation method - a proven step by- step process to unleash innovation across all dimensions of your business. He is a globally recognized authority and influencer on innovation and adviser to Fortune 500 companies such as 3M, AIRBUS and Bilfinger. Gijs is the author of the innovation bestseller “The Innovation Expedition” and “The Innovation Maze”(elected Management Book of the Year 2017 in the Netherlands)


Magda Ropotan – is co-founder of Design Thinking Society and one of the 10 Master Facilitators of FORTH in the world. Magda is a human-centred design enthusiast who shifted to Innovation Consultancy after having spent 13 years in Honeywell, Genpact and IKEA. She has facilitated many teams throughout their innovation & design thinking journeys, for her clients, in retail, commercial real-estate, services, logistics, telecom or IT. Magda is also lecturer for Innovation at The Entrepreneurship Academy and Romanian Business Leaders.

How much is it and how do I pay?

Your investment is Eur 800 (+VAT). Bring one friend or colleague and you both get a 5% discount. 

Enroll below and we will contact you for payment details. For more information contact

How to Start Innovation Effectively - the FORTH way
Tue, Feb 27
Feb 27, 2018, 9:00 AM – Feb 28, 2018, 5:30 PM
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Popa Savu 77, Apt 2, Bucharest, Romania

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